Nintendo gets closer to joining the mobile game market


On July 2nd, 2015, at the 75th annual shareholder’s meeting, former President of Nintendo Satoru Iwata announced Nintendo would be venturing into the mobile market using a ‘Free-to-Start’ business model. This means the consumer can download a game and only have access to a portion of it. For example, Super Mario Brothers may only have World 1 as free and the consumer would have to purchase World 2 and World 3. Iwata indicated that some games would be unlocked in parts using this payment scale. This example, of course, could not happen as Nintendo is not releasing their classic games on mobile platforms.

Current President of Nintendo Tatsumi Kimishima gave an announcement on December 25th confirming that Nintendo is continuing with their plans to move into the mobile market:


Kimishima did not go into detail on if Nintendo will follow through with their ‘Free-to-Start’ model or a timeframe on releasing the games. The only thing really known is that the games that will be developed will use Nintendo’s Intellectual Property, which could include Mario, Zelda, Samus, and other classic characters.



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