Xbox executive Don Mattrick’s comments on Xbox One : My Thoughts

Oh Microsoft….just when did you lose touch with your fans? More importantly, when did you lose touch with reality?

By now, the whole gaming universe has probably seen or heard about the interview conducted by Game Trailer’s Geoff Keighley just before Microsoft’s E3 press conference with company executive Don Mattrick. In which he addresses (sort of) concerns over fan reaction over the PS4 console. More specifically, concerns surrounding the always online requirement in order for players to play their games, including single player games and having a working internet connection.

Don Mattrick is quoted to say:

“Fortunately we have a product for people who are able to get some form of chronically. it’s called Xbox 360. If you have zero access to the internet. That’s an offline device.”

Oh my…

However reassuring Mattrick had intended his comment to sound, it apparently had the opposite effect. The damage has been done and now the backlash is sweeping the internet faster than an Arizona wild fire. Microsoft is trying to do damage control as quickly as possible apparently with videos of the interview are being taken down one by one. A noble effort, but it may be too little too late. Mattrick’s comments have come off too fans as not just arrogant, but also a gross blunder when comes to promotion of the Xbox One.

How do you promote the greatness of your all-in-one beast of a console when you simultaneously try to pass off a soon-to-be inferior product to your customers? That is like trying to sell me the newest car out on the market, then finding out I can’t afford it then trying to sell me an older model with no brakes. Doing so not only does you me no good, but also your company’s creditability.  So what does my business mean to you, Microsoft? Obviously not much, unless I have a working internet connection.

I have read plenty of comments on how in our day and age of technology the issue of having a stable and working internet connection shouldn’t be an issue anymore. And to that statement, I can agree. In this day and age of modern convenience, getting workable internet connection shouldn’t be difficult. But the truth is, it’s not as easy as some would like to think. Some of us don’t have that luxury or can afford to pay out the cash to get the best connection. I myself am included in this bunch. Yet according to the mind set that Microsoft is currently thinking…

WOW, IT SUCKS TO YOU!

Just stick to your 360 and let the rest of us enjoy The Price is Right!

That may sound a bit dramatic, but it’s how many gamers are taking it.

Unfortunately Don Mattrick’s comments do come off as arrogant and completely out of touch with the public and does nothing to help the already struggling image of Microsoft. If anything, it only further insures Sony’s future as king of the console war. It makes it appear that Microsoft’s only interest is in those who can afford to keep up with the times when it really shouldn’t be that way. Especially when your very system is meant to unite gamers in this ‘ever changing world of gaming’. Microsoft’s focus should’ve on what made them great so many years ago: guaranteeing a solid experience for all players and not just those some. Sony has managed to do the impossible by doing just that, so why couldn’t Microsoft?

Gamers, I think, are already feeling neglected with the countless restrictions they’ll have to endure with this new system. This new development only affirms their original fears: Microsoft may not have their best interest at heart.

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2 comments on “Xbox executive Don Mattrick’s comments on Xbox One : My Thoughts

  1. i loved your piece Michael! After thinking for a couple of days, I think what Microsoft was trying to do is rid the gaming world of discs. I actually don’t have a problem with that as long as I own the digital copy and therein lies their problem………they wanted ownership over everything (the selfish b******s). But they lost me at Kinetic 2, agreeing to giving the okay to Microsoft to incriminate myself in my own home is crazy. Thanks for writing this!!

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